Animalcare has appointed Will Peel MRCVS as Senior Brand Manager. In this role, he will be responsible for the marketing and development of much of the company’s companion animal product range, including its popular Plaqtiv+® oral homecare range.

Following graduation from the University of Liverpool, Will spent eight years in both first opinion and referral companion animal practice before moving into the veterinary pharmaceutical sector in 2018.  During this time, he gained experience in both technical and marketing roles. He holds the Chartered Institute of Marketing’s Professional Certificate in Marketing and is a member of the Veterinary Marketing Awards Committee.

Commenting on his new role at Animalcare, Mr Peel said: “With its extensive range of consumables and day-to-day practice basics, together with its growing portfolio of innovative products, Animalcare is committed to helping its veterinary customers optimise the care they provide for their patients and to building long-lasting, compliant client relationships.

“I’m delighted to have joined Animalcare and look forward to working with my colleagues to support our customers and to demonstrate the benefits of our growing companion animal portfolio. I’m particularly looking forward to introducing a number of exciting additions to our range during 2023.”