Don’t Miss Out on Animalcare’s Golden Ticket Draw at BVA Live!

Animalcare is inviting delegates to participate in its Golden Ticket draw at BVA Live to be held on the Animalcare stand (G20) at 5pm on Thursday 23 June during a free drinks reception.



A range of tech goodies, including a Nutribullet® blender, noise-cancelling headphones, a coffee machine and an Amazon Tablet will be up for grabs. Delegates are encouraged to come to the Animalcare stand during the opening day of BVA Live to complete an entry form for their chance to win a prize.

(Full competition T&Cs can be found at






Counter top display stand for Plaqtiv+

The company will also debut a new counter top stand for its recently launched Plaqtiv+® home dental care range. The stand enables practices to display Plaqtiv+® products in an eye-catching way in consulting rooms or waiting areas.  The Plaqtiv+® water additive formulation is the first in Europe to receive Veterinary Oral Health Council (VOHC) approval. A special sales offer on Plaqtiv+® starter packs will be offered to eligible delegates.


Delegates will also be invited to sign up for a free trial of Daxocox®, the first and only weekly oral NSAID for the treatment of pain and inflammation associated with osteoarthritis in dogs. Animalcare is offering practices the opportunity to claim £250 worth of the weekly NSAID completely free of charge. This is enough to treat six Springer Spaniels for four weeks.

Further details of the trial can be found at

Animalcare Brand Manager Kai Crawshaw explains: “We’re celebrating our first appearance at BVA Live with some great offers for practices and some fantastic prizes for delegates in our Golden Ticket live draw.  We can’t wait to meet friends old and new in Birmingham later this month.”

New Plaqtiv+® Oral Care Range Aims to Make Dental Homecare More Accessible

Animalcare aims to give veterinary teams greater confidence in recommending home dental care with the launch of its new Plaqtiv+® range. Featuring patented Xpersiv™ technology, the Plaqtiv+® range captures minerals and inhibits biofilm maturation to reduce the formation of calculus – a key contributor to periodontal disease.

Plaqtiv+ Water AdditiveThe Plaqtiv+® Water Additive has just received prestigious Veterinary Oral Health Council (VOHC) approval. It is the first Water Additive in Europe to achieve this status, which confirms that it has delivered at least a 20% reduction in calculus in two studies¹. Other products in the range include a gum spray and a malt flavoured toothpaste. Each has been designed to support owner compliance through ease of use and through accompanying educational materials.

The launch of the Plaqtiv+® range marks a significant strengthening of Animalcare’s presence in the dental homecare sector. Veterinary teams will be supported by a new veterinary professional and owner facing website – The vet site offers a range of resources, including talk tracks to start discussions with clients about dental care and tools to help them recognise signs of dental pain. The pet owner site offers a wealth of information on the importance of dental health in pets and advice on establishing a dental care regime.

The Plaqtiv+® range joins the company’s existing enzymatic toothpaste, Orozyme® Oral Hygiene Gel, which can be applied to a cat or dog’s teeth to help prevent and remove plaque.



Commenting on the launch of the Plaqtiv+® range, Animalcare Product Manager Eleanor Workman Wright said:

“Despite research showing that at least 80% of dogs and 70% of cats are likely to develop periodontal disease by the age of three², dental care is still often neglected. While tooth-brushing is cited as the Gold Standard, it has to be used daily to achieve a significant degree of efficacy. This is often just not possible in the ‘real world’ and a more flexible approach can be helpful, with products such as water additives and gum sprays offering a practical, less time consuming solution in some circumstances.

“Products should be grounded in science which is why we are delighted that the Plaqtiv+® Water Additive has just become the first European product of its type to earn approval from the VOHC.” Complimented by the rest of the Plaqtiv+® range the aim is to improve engagement with pet dental care by providing formats that fit well with owner lifestyles.


1. Veterinary Oral Health Council. Protocols and Submissions. Available at: [Accessed April 2022].
2. Royal Veterinary College. Available at: [Accessed April 2022].